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Our Team

Our team has worked with clients in Vancouver, Winnipeg, Toronto, Ottawa, Portland, San Francisco, and New York. Example projects include: an enterprise application with web services for a large insurance company with users across Canada; a pharmaceutical order fulfillment application used by a dozen call centers and pharmacies located worldwide; a sales and inventory management system for a large retail chain that operates over a thousand stores across Canada; small educational learning games designed for a First Nations community; and a modular questionnaire software used by marketing researchers. We are experienced in working closely with our clients and translating business requirements and user needs into software features. Listed below are our specific expertise areas.

Brad Brad Reid, M.Sc.

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Bowen Bowen Hui, Ph.D.

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Mr. Reid holds a M.Sc. in Computer Science from the University of Toronto and a B.Sc. in Computer Science from the University of Manitoba. He has received two national scholarships and several provincial and institutional awards for academic excellence.

He has lead 4 large multiyear projects and has worked with startups and large national clients.

He is a pilot and owns and operates an aircraft from his private airstrip. He enjoys scuba diving, golf, hockey, guitar, ukulele, snowboarding, and investing in real estate.

Mrs. Hui holds a PhD in Computer Science from the University of Toronto, a M.Sc. in Computer Science from the University of Toronto, and a B.Sc. in Computer Science from the University of British Columbia. She has received national scholarships and several provincial and institutional awards for academic excellence.

She has developed software for over 15 years and currently lectures in the Computer Science Faculty at the University of British Columbia.



Technical experience
Research and analysis experience
  • Ruby
  • JAVA
  • C/C++
  • PHP
  • Perl
  • Matlab
  • Ruby on Rails
  • JAVA JSF Portal
  • Various CMS web frameworks
  • jQuery
  • Hibernate, Active Record
  • MySql, DB2, Derby, Informix, SQLite, etc.
  • Agile Development, scrum, XP
  • Mac, Windows, UNIX
  • User modeling
  • Interface design
  • Preference elicitation
  • Information extraction
  • Natural language processing
  • Behavioural decision making
  • Statistical analyses (regression, hypothesis testing, ANOVA)
  • Clustering
  • Factor analysis
  • Content coding and analysis
  • Bayesian inference
  • Probability sampling
  • Experimental design
  • Simulation experiments